Mickmel
More data = less value Our agency is a big believer in data. We track website metrics, social media metrics, email marketing metrics, and pull in great tools like heatmaps to take things even further. However, a problem that can quickly arise is having
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Screenshots versus links I’m seeing it more and more on social media, particularly on Facebook — someone will share an article, but rather than sharing…
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Leave it better than you found it There are two main ways you can approach the internet: You can be patient and giving, contribute to the discourse, and…
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If you can’t describe it, you don’t know it well enough A key to understanding how well you know a subject is how easily you’re able to explain it to…
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Curiosity over worry When looking at the days ahead, none of us know for sure what’s going to happen. We can treat that uncertainly with curiosity or…
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Time-shifting your effort Time-shifting can be a wonderful thing. I talked last year about how time-shifting is so helpful for entertainment and…
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Absence Blindness rewards drama Absence Blindness is a cognitive bias that prevents us from identifying what we can’t observe. It seems pretty obvious …
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If you have toxic links pointing to your website, just ignore them If you run auditing tools on your website, they’ll often find “toxic” links (from…
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Mickmel


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