More data = less value Our agency is a big believer in data. We track website metrics, social media metrics, email marketing metrics, and pull in great tools like heatmaps to take things even further. However, a problem that can quickly arise is having
Screenshots versus links I’m seeing it more and more on social media, particularly on Facebook — someone will share an article, but rather than sharing…
Leave it better than you found it There are two main ways you can approach the internet: You can be patient and giving, contribute to the discourse, and…
If you can’t describe it, you don’t know it well enough A key to understanding how well you know a subject is how easily you’re able to explain it to…
Curiosity over worry When looking at the days ahead, none of us know for sure what’s going to happen. We can treat that uncertainly with curiosity or…
Time-shifting your effort Time-shifting can be a wonderful thing. I talked last year about how time-shifting is so helpful for entertainment and…
Absence Blindness rewards drama Absence Blindness is a cognitive bias that prevents us from identifying what we can’t observe. It seems pretty obvious …
If you have toxic links pointing to your website, just ignore them If you run auditing tools on your website, they’ll often find “toxic” links (from…
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