Make the complicated simple Making something simple can be a very tricky thing to do. Historically, Apple has been fantastic at this, with hugely complex products that have a very simple and intuitive UI. As I shared a few years ago, many things start out simple, gradually become more complex, and then need to put in some work to become simple again.
Make the complicated simple
Make the complicated simple
Make the complicated simple
Make the complicated simple Making something simple can be a very tricky thing to do. Historically, Apple has been fantastic at this, with hugely complex products that have a very simple and intuitive UI. As I shared a few years ago, many things start out simple, gradually become more complex, and then need to put in some work to become simple again.