2D versus 3D content in meetings

2D versus 3D content in meetings

One eye-opening insight from Juliet Funt’s book “A Minute to Think” was her concept of 2D versus 3D content when it comes to communication. More specifically, she shared the problems that arise when we mix the two up and use the wrong form of communication for the type of content that we need to share or discuss. From the book:

“2D content is usually simple, yes/no, or fact driven. 2D modes of communication can include texts, emails, printouts, online chats, and so on. Reports and presentation decks are also 2D. Conversely, 3D content has nuance, emotion, or the opportunity for creative thinking. In 3D communication we exchange critical cues through our tone, pace, and gestures. We discuss ideas, ask complex questions, and connect interpersonally. 3D modes of communication require a live element—a phone call, meeting, video chat, or face-to-face conversation. Shared voice memos and recorded video exchanges can sometimes blur these lines, but the 2D vs. 3D distinction should guide you most of the time.”

The problems arise when you share 2D content in a meeting or you try to share 3D content via email. The results are easy to see coming:

“Share 3D content in a 2D medium and you compromise richness. Share 2D content in a 3D medium and you waste time. Your goal is to match the message with the medium.”

Finally, there is the challenge of mixed content. What if the discussion requires a bit of 2D and a bit of 3D? You could put it all in the meeting, but if you can push the 2D content to the edges it can be a win for everyone. Lastly, from Juliet again:

“2D vs. 3D awareness can reduce attendance on both sides of the meeting process. Collecting 2D information before a meeting can remove someone who would have only been invited to rattle off facts or data. On the flip side, publishing 2D open-source notes after the meeting helps us realize we have two choices in our communications: invite or inform. The availability of open-source notes also greatly relaxes the FOMO (Fear of Missing Out) of those not chosen to attend, or maybe even changes it to our kind of FOMO (Finally Obtaining More Oxygen).”

I love her new definition of FOMO. The book talks a lot about our need for more white space in our lives (or “Oxygen”, in this case), and this new way of looking at meetings can be a helpful way to win back just a bit more of it.