Users with disabilities are visiting your website

Users with disabilities are visiting your website

It’s getting increasingly difficult to track how users are finding your website, but there is one thing I can guarantee — users with disabilities are visiting your site, and you should be prepared to serve them accordingly.

I was talking with a (now former) client a few years ago, urging her to do more work to make her website more accessible. Her response was sad and ignorant, saying:

“I am all about helping the disabled maneuver through a website, but that is not my audience. The people I attract are not disabled.”

To be honest, I’m not sure exactly what she meant by that, but she was clearly mistaken. Not only are 10-15% of all internet users disabled to some degree, we all have other issues from time to time that make accessibility on a website even more important.

It’s essential to know your audience and serve them well, and ignoring this aspect of your audience can be a little rude, short-sighted, and expensive if you ever get sued.

Don’t question whether or not users with disabilities are visiting your website. They are, so put in the effort to serve them properly.