Features aren’t benefits Something I see many companies struggle with, and I tend to fall into quite a bit too, is trying to promote features as benefits. While features of a product should lead to benefits for the customer, they shouldn’t be positioned as such.
Features aren’t benefits
Features aren’t benefits
Features aren’t benefits
Features aren’t benefits Something I see many companies struggle with, and I tend to fall into quite a bit too, is trying to promote features as benefits. While features of a product should lead to benefits for the customer, they shouldn’t be positioned as such.