New information needs to tie to old ideas Last month I shared the idea of “anchor & twist” when it comes to marketing. You need to anchor your new product to an existing idea so that people will understand what you have, and then you can twist them to the new benefits that your product can bring.
New information needs to tie to old ideas
New information needs to tie to old ideas
New information needs to tie to old ideas
New information needs to tie to old ideas Last month I shared the idea of “anchor & twist” when it comes to marketing. You need to anchor your new product to an existing idea so that people will understand what you have, and then you can twist them to the new benefits that your product can bring.