Pitch to get the hitter out When trying to sell your product or service, many people tend to gravitate toward defending the problem that they would be mostly likely to see. For example, if you work part-time at a Verizon store, the price tags on the phones there likely seem pretty high to you. If someone comes in looking for a phone, your inclination may be to find a way to soften the price to them (payment plans, etc). Maybe that helps, but maybe their problem is something completely different. Perhaps money isn’t a big problem for them, but storage space is always a hassle. Understanding and responding to
Pitch to get the hitter out
Pitch to get the hitter out
Pitch to get the hitter out
Pitch to get the hitter out When trying to sell your product or service, many people tend to gravitate toward defending the problem that they would be mostly likely to see. For example, if you work part-time at a Verizon store, the price tags on the phones there likely seem pretty high to you. If someone comes in looking for a phone, your inclination may be to find a way to soften the price to them (payment plans, etc). Maybe that helps, but maybe their problem is something completely different. Perhaps money isn’t a big problem for them, but storage space is always a hassle. Understanding and responding to