Social Proof The mental model of Social Proof is used frequently in marketing, but it’s a bit deeper than I’ve often realized. The main concept, as written by Robert Cialdini in his 1984 book “Influence” is that it: maintains that a person who does not know what the proper behavior for a certain situation is, will look to other people to imitate what they are doing and to provide guidance for his actions.
Social Proof
Social Proof
Social Proof
Social Proof The mental model of Social Proof is used frequently in marketing, but it’s a bit deeper than I’ve often realized. The main concept, as written by Robert Cialdini in his 1984 book “Influence” is that it: maintains that a person who does not know what the proper behavior for a certain situation is, will look to other people to imitate what they are doing and to provide guidance for his actions.