The commodity versus the product What is it that you sell? Even if it’s just one product, it’s really more than one thing to your customer. As an example, in his classic book “The E-Myth Revisited” author Michael Gerber shares this quick note about what Revlon actually sells:
The commodity versus the product
The commodity versus the product
The commodity versus the product
The commodity versus the product What is it that you sell? Even if it’s just one product, it’s really more than one thing to your customer. As an example, in his classic book “The E-Myth Revisited” author Michael Gerber shares this quick note about what Revlon actually sells: