What is your service really worth? Last year I shared the idea of “perceived value”, as that’s really what matters in a business transaction. You certainly need to provide actual value, but it’s how your customer perceives it that really matters. In a TEDx talk, Casey Brown shared a similar story about charging what she’s worth. She had the same conclusion as David Salyers did in the link above – perceived value is the key.
What is your service really worth?
What is your service really worth?
What is your service really worth?
What is your service really worth? Last year I shared the idea of “perceived value”, as that’s really what matters in a business transaction. You certainly need to provide actual value, but it’s how your customer perceives it that really matters. In a TEDx talk, Casey Brown shared a similar story about charging what she’s worth. She had the same conclusion as David Salyers did in the link above – perceived value is the key.