Lead with empathy Shari Levitin has a theory that the two main things a leader needs are competency and empathy, and empathy needs to come first. If you lead with empathy to build a relationship, then your competency can come into play to help close the deal. If you’re lacking either one, you’re out.
You've touched on it many times, but just sayin', feel free to write that "how to have empathy" short course I can master in a couple of days.
It's still very loose, but I feel a book called "Empathetic Marketing" coming in the future...